Social Media Lead Generation can engage with your network marketing followers in a way that they give you their email address. It’s a boost to your MLM biz.
Before I get into the nitty gritty about social media lead generation, check out the video below:
Alex Beadon talks about the use of Pinterest in promoting your business.
Social Media Lead Generation Is About Free Exposure Beyond Google
Let’s face it; sometimes, Google works too slow for me. I appreciate that it’s free advertising, but being held hostage to what the search engines are doing is like waiting for the doctors to tell you the news, good or bad.
If you are already doing well on the search engines, good for you.
The danger lies in how a blog post might be ranked #1 in the SERPs on a given day, just to drop out of the Top 50 the next. Social media is not only another lead source; it’s also a way to be less dependent on search engines.
One of the hard parts about network marketing is that, it can be a hard sell; not the concept, your company. If you’ve built some type of funded proposal system around your website, which I hope you have, then you should be able to provide something of interest to the folks that don’t join your business.
I’m stating this because you probably shouldn’t be promoting your business on social media, anyway. Just so you know that I’m no saint, I’ve done it too, so I’m not pointing fingers.
When I go to Twitter, the last thing that you will see me doing is clicking on someone’s business opportunity. There are so many of them, I get dizzy looking for the people that aren’t doing it. Send out messages that you find useful, that can apply to other types of businesses; not just network marketing.
Also, try to establish relationships with individuals and groups that aren’t in the network marketing realm. Some of your business will come from the most unlikely of sources. A lot of these potential clients may have large groups in their social media following, so keep an open mind.
Social media lead generation can occur in the most unlikely of ways. I would also encourage you to use an automated social media management system. Personally, I use Hootsuite.
The best way to draw in people on social media is to send them something of interest; something informative and entertaining. Your website or lead capture page should be in your profile. If they are interested in what you’ve offered, they just might check it out.
One more thing. If you have a website, make sure that you have social media buttons. That makes it easy for others to follow you and share your content.
Wishing You The Best,
Greg Jackson