Are you in the right MLM business opportunity? Your ability to communicate the right message to network marketing professionals is the key.
I’ll admit upfront that I have more questions than answers surrounding this topic. This isn’t about me giving you the answers, but more about getting you to think about ways to get across the vision you found when joined your network marketing company.
I feel that it’s important to have an online home base with which to start building whatever business opportunity you’re in. This is the starting gate from where you propel off the launching pad.
The most effective online home base would be a website; a blog to be very specific.
How Do I Blog About My MLM Business Opportunity?
One of the most confusing part about building a network marketing blog is determining what type of content to have. I thought of a couple of different ways to address this issue.
The premise from which to build your blog should be based on having a value driven message. It means, you shouldn’t be promoting or selling your primary MLM business opportunity, simply because that is better saved as something you promote on the backend.
Try to think of ways to either instruct or educate your readers. The goal is to connect your message to your business opportunity.
It’s okay to have your primary MLM business opportunity as part of one of your main pages, but it’s the content in your blog post that’s going to bring readers to your website or blog.
Topics That Address Your MLM Business Opportunity
The following information should only be used as a guideline in determining the type of content that you’ll be using to build your blog:
- Inform your readers, using generic information, about the conditions or problems in which your business opportunity can lend itself as the solution.
- Write about the the benefits that can be obtained from using the generic version, if possible, without mentioning the actual brand name that is sold by your business opportunity.
- Whenever possible, look for affiliate programs that have products that can be used as accessories that are closely related to your MLM business opportunity.
- Educate potential recruits about how to succeed at network marketing.
- Educate potential customers about what your business opportunity’s products and services can provide for them.
These are just a few ideas about crafting your message around your MLM business opportunity. If you have any additional ideas, feel free to leave your comments.
Wishing You the Best,
Greg Jackson