Greg Jackson

MLM Tools For Online Network Marketing Success

By Greg Jackson on December 7, 2013

To be an online success, having the best MLM tools can assist you with lead generation and sales conversion. Your network marketing success depends on it.

These tools can be applied, across the board, to most network marketing companies that have an online presence.

Your Most Valuable Of MLM Tools

First, there’s your company. It is a safe assumption, that your company is among your most important of MLM tools. I won’t get into which network marketing company to join, however, I have one small piece of advice. It would benefit you to only join companies that have broad appeal to the masses.

Simply put, it should be a business that has a product or service that could be used by everyone; even those who have no interest in network marketing. Not everyone is going to join your business, but they could end up being your customers.

The Most Essential Of MLM Tools For Online Success

The most important aspect of online success is an online presence, or website. It can best be viewed as your home base, because most of your marketing efforts will be used to point back to it.

Having a blog is the best option because you can update it more easily, and you can establish relationships with your readers through blog comments. Of all the MLM tools, your website is the most important cornerstone of your business.

Web Hosting Service: GoDaddy
Blogging Platform: WordPress

Automated Marketing System: Income Opportunities

I love automated marketing systems because they provide a way for you to add additional income, while showing you ways to market your business. The best systems come with their own lead generation system, so you have an additional source to increase your email list.

The income potential from these MLM tools alone, can give you a substantial income. It can take awhile, before you really make money through your MLM company, but an automated marketing system can possibly be the largest source of income that you will earn.

Email List: The Treasure Inside The Chest

One of the most overstated quotes regarding online success is, “the money is in the list.” It’s overstated for several reasons. For starters, it is the best way to introduce your network marketing company. Another important part of having an email list is your ability to have something of value to offer your readers.

Having an email marketing system is the crux of lead generation. A lot of readers may not be a part of your company, but you could still offer valuable information, as well as other products and services.

Wishing You The Best,

Greg Jackson

MLM Copywriting To Generate Leads

By Greg Jackson on November 20, 2013

Learning to generate leads with MLM copywriting can seem like a winding road. You can’t approach it, trying to dominate the whole network marketing niche.

Marija Hamed of Happy Marketing Club offers 3 Web Copywriting Tips in this video. My writing doesn’t exactly mirror her advice, but if you follow her guidance, you can’t go far wrong. She knows her stuff!!!

Even some of the sub-niches in network marketing are huge. A little bit of keyword research can reveal this to you. The first prerequisite in successfully navigating your way with MLM copywriting is mental toughness.

If you can understand the concept of having a million competitors that are trying to break into the network marketing industry, then you also understand that it will take some effort on your part.

The Good News About MLM Copywriting

There is a misunderstood illusion about the huge number of competitors in this industry. One of the biggest revelations about this competition is, only a small part of the total number is your real competition. It is an unforgiving industry for someone that is trying to make a quick dollar.

You can make money pretty quickly using MLM copywriting, but only if you’re doing the right activities.

Even from a success rate standpoint, less than 2 percent of online network marketers see any success at all. The reason that I put a large emphasis on being a copywriter is because there are an awful lot of network marketers putting up videos, trying to bag their pot of gold.

There is a lot of video material ranking for some of the top network marketing keywords; however, keyword optimized websites appear to weather the storm over a longer period of time. That is why there is a huge opportunity for you, if you are willing to invest your time and effort as a copywriter.

If you have invested a large share of your network marketing business with video marketing, try combining MLM copywriting along with it. If you have somehow managed to gain traction, along with a large fan base, that’s great.

Here’s the lesson in all of this: SEO efforts favor the written word. If you feel that you are lacking in the area of copywriting knowledge, consider investing in a Copywriting book.

I have an action recommendation for you:

During the course of a month, try writing 20 blog posts with high-demand keywords. The term “network marketing” is too competitive. Here’s a clue on what to write about – ask the question, “What do network marketers really want?” That should get your mind into thinking about some good ideas.

The more focused your keywords are, around a given MLM micro niche, the better your chances are of getting more leads.

Wishing You The Best,

Greg Jackson

Building An Email List From Your Network Marketing Readers

By Greg Jackson on October 27, 2013

Success in network marketing begins to take flight, when an email list is built. Until email marketing is done the right way, your MLM business will suffer.

Perhaps the most simple starting point for getting our lead generation efforts off the ground is by producing enough content that attracts readers to our website. This might seem too simplistic, but before you brush off the concept, allow me to further explain how to do it.

When I was working in retail sales, my organization would always set up monthly sales quotas. The way I figured it, I had a job to do and my company had a job to do. Their job was to generate store traffic through advertising and other marketing efforts. My job was to sell the customers that came through the door.

Whenever the sales numbers were low in the store, my sales manager would always ask about why the sales figures were low. Since I generally had a decent conversion rate, I always gave him the same response with his concerns – “I can’t sell what doesn’t come through the door.”

Building An Email List Is A Simple Matter, But It’s Not Easy

The reason I bring this story up is to remind you; you have to get readers to your website, and you have to point those readers to your (USP) Unique Selling Proposition. If they are sold on your USP, list building and lead generation becomes a simple matter. All that’s needed is content with enough quality and quantity to attract many readers.

The quality comes from digging a little deeper into your topic; you don’t have to be an absolute expert on the subject, but go as far as you can to uncover something new, or with your original spin on it.

The quantity comes from doing research to uncover enough sub-niche keywords that attract readers that type in their keyword search queries from search engines, like Google. It’s very much like fishing with a large net.

Additional Resource for Creating Content: Copywriting For The Rest Of Us

Another great book is Brian Halligan and Dharmesh Shah’s Inbound Marketing

Once you have the attention of these readers, lead generation, by having them sign up to your email list, is as easy as having something to offer. It could be an eBook, or something enticing enough for them to want to give you their personal information.

That’s It…List Building in a nutshell. Of course, you also need a way to capture the names and email addresses of those customers, such as a squeeze page or auto responder service like Aweber. You also will need your email campaign already written out and ready to go.

No matter where you mind travels, get away from the “I’m not an expert” trap. Do some research and find out something that you didn’t know. Chances are good that someone else might be looking for the exact information that you find.

Wishing You The Best,

Greg Jackson

Network Marketing Success And MLM Copywriting

By Greg Jackson on December 4, 2012

MLM copywriting is one of the biggest reasons why high income earners achieve network marketing success on the Internet. It is the key to getting paid.

MLM Copywriting – Your Ticket To Network Marketing Success

Online Copywriting is about informing your readers with the best information that you can possibly provide. MLM Copywriting is applicable to every area of Internet Marketing, and is the crux of the lead generation process.

These areas include:

Content Creation
Blogging
Email Marketing
Lead Generation
Search Engine Optimization or SEO
Social Media
Pay Per Click or PPC
Affiliate Marketing
Article Marketing
Video Marketing

MLM Copywriting isn’t just about writing lots of words, but also entails writing titles, descriptions, taglines for pictures and videos, and much more.

When copywriting is combined with the right keywords, it can also help with lead generation and search engine results. If you are concerned about having bad copywriting skills, you are in good company.

Keep this in mind. Not every article or blog post will win literary awards. In fact, a lot of successful online marketers in the Network Marketing industry get the bulk of their website visitors from a small percentage of their online content.

Look at it this way. Professional baseball players strike out 7 times out of 10 and still make tons of money. So, if you write really great content with the same success rate as those guys, you’ll do fine. You really will get better, the more you do it.

Joe Pulizzi’s Epic Content Marketing gives an authoritative account on content production.

MLM Copywriting Tips For Network Marketing Success

When trying to figure what to write about surrounding a particular topic, outline 3 or more main points.

Think on each topic and how it can entice prospects back to your lead generation funnel. This is particularly important in the Network Marketing genre.

Once you’ve come up with the main points, try to arrange them from general to specific, while presenting your most important points at the end.

Write on each main point with a few sentences, or a paragraph, using your main points as a guide.

I really only have two pieces of advice for you: (1) Get beyond procrastination with your writing and building your online presence, and (2) become a student of the MLM copywriting and lead generation process.

Wishing You The Best,

Greg Jackson

MLM Training For Internet Marketers

By Greg Jackson on November 25, 2012

MLM training is what allows the network marketing community to exist. Network marketing companies rise and fall around their distributors’ MLM training.

MLM Training makes it possible for the duplication and growth of sales organizations. It provides a seamless way for network marketers to earn while they learn.

When I first became involved with network marketing over 20 years ago, lead generation methods were a lot more time-consuming. Once the Internet arrived on the scene, the focus turned from outbound marketing to more of an inbound approach.

The Internet has changed the way that a large number of distributors have chosen to promote network marketing. The reason why MLM Training is so important is that it provides a way to duplicate how your business is promoted and how new distributors learn the business.

Internet MLM Training is also different from traditional methods because the focus is on information marketing, combined with lead generation.

The pioneers of Internet MLM training changed the possibilities for capitalizing on this new medium of marketing; new terms such as “funded proposal” and “attraction marketing” have been used to describe the essence of this business model.

Apart from promoting your primary business, there are opportunities to create your own products, or to sell products created by other content creators; otherwise known as affiliate marketing.

For a more comprehensive guide on building your downline, check out Ray Higdon’s Top Earner Recruiting Secrets.

MLM Training on the Internet can duplicate to your downline, too!

Picking the right MLM training program serves several purposes:

It serves as a portal for introducing your primary business.
It provides a proper education about “how to” combine network marketing with Internet marketing.
It allows a smooth transition for all distributors that you sign up, having a marketing system already in place.
It connects you with a monetization system through various money-making programs.

Wishing You The Best,

Greg Jackson

Automated Marketing System For Network Marketers

By Greg Jackson on November 22, 2012

An automated marketing system is essential to MLM lead generation. It can help you prioritize your network marketing activities and get new recruits.

You still must provide unique content to the marketplace, but automation will make your job a lot easier.

A good automated marketing system can give your online presence a business partner that can serve you in many ways.

Putting up content on the web can be a thankless task for many network marketers. I don’t particularly enjoy the tedious nature of content creation either, but it is essential to providing value to your readership and the search engines.

It is the backbone for the marketing strategies that I use, but lead generation would be a lot tougher without an automated marketing system in place.

When I refer to a marketing system, automation is key and one of the most efficient marketing strategies that you can have for lead generation.

An automated marketing system, apart from content creation, can provide tools, techniques, information, and monetization to your business. In fact, the unique content provided by you, can come from ideas and new knowledge you picked up from being in a good marketing system.

Many successful network marketers derive their content, almost entirely from a marketing system.

An automated marketing system serves in several ways to generate leads!

Let me make you a list:

A good marketing system usually has several products and affiliate programs integrated into it.

Good marketing systems have an email list process, which in turn assists in your lead generation efforts.

A good marketing system usually provides you with its own set of MLM lead generation strategies.

On top of that, many of these automated marketing systems have a huge knowledge base from topics such as Prospecting, Copywriting, Lead Generation, Social Media, Email Marketing and much more.

The main point is to have as much automation as possible, which in turn reduces your workload.

I’ve included an awesome marketing system above that works well with network marketing. There are many others, but I would encourage you to find one that resonates with your marketing funnel and lead generation methods.

Wishing You The Best,

Greg Jackson