To increase online sales with your network marketing business, you will need to go down many avenues to communicate to potential MLM prospects.
Targeted Keyword Research To Increase Online Sales
Having the correct keywords can get you going down the right track to bringing you more customers.
Using targeted keywords, specifically drawn to bring in search engine traffic from your niche market, will go a long ways to increase online sales.
As a general rule, you want to carefully choose words that advertisers are paying higher cost per click (CPC) rates. Just make sure the those keywords don’t have such high amounts of competition that would make it difficult to get higher rankings.
With that end in mind, there are a couple of tools that will be useful in finding those targeted keywords. They are the Google Keyword Planner and Long Tail Pro.
Using Copywriting To Increase Online Sales
I have a certain love/hate relationship with writing in general. I don’t always like doing it, but I’ve come to realize that it is one of the most necessary aspects of having an online network marketing business.
What exactly is copywriting? Is basically using the written word to inform and persuade.
The word “selling” has a dirty connotation in the network marketing industry. In my experience, there is no way around it.
The whole “it’s telling, not selling” mantra has become overused in the MLM industry. Selling is simply the art of persuading someone to take action, or see things in a different way.
I’ve never met, or heard of, a top earner that isn’t somewhat proficient in the art of persuasion. If it’s your intention to increase online sales, then I would suggest that you learn to integrate selling into your copywriting. An amazing business model that you also want to combine with selling is affiliate marketing.
I’m not saying that you need to become a hyped up salesperson, but be sure that the topic that you’re writing about is informative and has a call to action for your readers.
There’s no way around the price that must be paid in becoming proficient with copywriting…that price is to do a lot of writing. Don’t wait for the feeling of doing it right; just do it!
It’s also important to put apply those copywriting muscles to your email marketing too.
Social Media To Increase Online Sales
If you’re not on social media sites, then you’re leaking air out of your marketing. Even if you don’t have followers on those sites, that holds true.
At the very minimum, I would suggest that you have a Twitter and Facebook account. Some of the types of updates you could make on these social sites are blog posts, videos, product recommendations, and links from authority specialists.
The reasoning for social media is to expand your reach beyond the search engines, although some of your social media updates will also appear and sometimes have a high rank in the search engines too.
Wishing You The Best,
Greg Jackson