Online MLM Sponsoring is the greatest reason why the Internet was invented. Network marketing already had the greatest pay plan, before dotcoms came along.
On the downside, there is a lot of noise online about how easy it is to grow massive network marketing teams.
Unfortunately, the reality of building a large organization on the Internet takes more work than most network marketers are willing to do.
The Reality of Online MLM Sponsoring
Conceptually, building a large network marketing company on the Internet is the same as building it the old-fashioned traditional way. Building it online comes with two inherent factors: (1) greater reach potential because of technology, and (2) less rejection.
The most interesting thing about these factors is that, it has allowed more network marketers to succeed, and fail. The rate of failure is still about 98% for online and offline marketers.
In total, there are more people in the network marketing industry than ever. A lot more people are succeeding because, for whatever reason, they were turned off by the old traditional ways of doing the business. Overall, the success rate has remained the same.
Earlier, I stated how it takes more work than most online network marketers are willing to do. Actually, what that means is that it takes more work than they expected.
Online MLM Sponsoring does take work, but not as much as the old days of trying to invite everyone you know to get to the business opportunity meeting at the Holiday Inn, or even worse; your own home.
An excellent resource on this topic is Rob Fore’s Online MLM Marketing.
Most Successful Online MLM Sponsoring Model
When Network Marketing on the Internet first became popular, it was due to several pioneers that started the Attraction Marketing model.
Some of it’s earliest proponents were Mike Dillard and Ann Sieg, just to name a couple. The Attraction Marketing concept is pretty simple; grow your customer base by providing value and training.
This model’s monetization strategy consist of affiliate programs, automated marketing systems and the network marketing company itself.
The bottom line is that attraction marketing works, but it takes a little more work than just throwing up some content on a blog, putting a couple of videos on YouTube, posting Facebook ads or sending out a couple of Twitter messages.
If this is what online network marketers are trying to do in their lead generation strategies, than they have a lot more work to do. That’s why the success rate for MLM Sponsoring on the Internet is only 2%.
Wishing You The Best,
Greg Jackson