MLM Promoter

In order to achieve success, it’s important to focus on MLM lead generation through search engine traffic. It’s a necessity in network marketing.

The search engines, particularly Google, can be your best friend in cases where you are working with a limited budget. It’s important to know how Google works, so that your efforts aren’t wasted.

MLM Lead Generation and Search Engine Traffic

Before you actually take on the task of MLM lead generation, you should first consider your content from the perspective of the search engines. Google, for example, looks over an extremely high volume of websites to find new content.

Once it finds this content, it then organizes this information into an index. The name given for this process is called crawling. Exactly how Google organizes this information is known only to them. There are some guidelines that should be followed, based on well known patterns.

To take advantage of search engine traffic, you should first choose a generic term, based on the topic of your content. You should then, carefully create your content around that generic term. The term itself, is called a keyword.

Keywords in and of themselves, for the most part, have too much competition unless you’re fully established in the niche of that keyword.

Perhaps the best tool to use in uncovering phrases that include the keyword is called the Google Keyword Planner. These phrases or groups of words, that have the keyword inside of them, are referred to as long-tailed keywords.

When looking for these keyword phrases, it’s a good idea to check these words for consistency and accuracy, when tied to your niche.

Check out this free Google Search Engine Optimization Starter Guide. It goes into detail about what you should do, when it comes to looking for more exposure with search engine traffic. This should help you along the way to your MLM lead generation endeavors.

Wishing You The Best,

Greg Jackson

Social Media Lead Generation can engage with your network marketing followers in a way that they give you their email address. It’s a boost to your MLM biz.

Before I get into the nitty gritty about social media lead generation, check out the video below:

Alex Beadon talks about the use of Pinterest in promoting your business.

Social Media Lead Generation Is About Free Exposure Beyond Google

Let’s face it; sometimes, Google works too slow for me. I appreciate that it’s free advertising, but being held hostage to what the search engines are doing is like waiting for the doctors to tell you the news, good or bad.

If you are already doing well on the search engines, good for you.

The danger lies in how a blog post might be ranked #1 in the SERPs on a given day, just to drop out of the Top 50 the next. Social media is not only another lead source; it’s also a way to be less dependent on search engines.

One of the hard parts about network marketing is that, it can be a hard sell; not the concept, your company. If you’ve built some type of funded proposal system around your website, which I hope you have, then you should be able to provide something of interest to the folks that don’t join your business.

I’m stating this because you probably shouldn’t be promoting your business on social media, anyway. Just so you know that I’m no saint, I’ve done it too, so I’m not pointing fingers.

When I go to Twitter, the last thing that you will see me doing is clicking on someone’s business opportunity. There are so many of them, I get dizzy looking for the people that aren’t doing it. Send out messages that you find useful, that can apply to other types of businesses; not just network marketing.

Also, try to establish relationships with individuals and groups that aren’t in the network marketing realm. Some of your business will come from the most unlikely of sources. A lot of these potential clients may have large groups in their social media following, so keep an open mind.

Social media lead generation can occur in the most unlikely of ways. I would also encourage you to use an automated social media management system. Personally, I use Hootsuite.

The best way to draw in people on social media is to send them something of interest; something informative and entertaining. Your website or lead capture page should be in your profile. If they are interested in what you’ve offered, they just might check it out.

One more thing. If you have a website, make sure that you have social media buttons. That makes it easy for others to follow you and share your content.

Wishing You The Best,

Greg Jackson

Targeted website traffic is an essential to successful MLM lead generation. Your network marketing success comes down to content and keywords.

The quality of your copywriting, video, or audio is important for keeping their attention, but when it comes to visitors getting to your site, keywords are king.

Targeted Website Traffic = Keywords

One of the first things that I noticed about keywords around the network marketing niche are the main concept words that you have to consider. Here are a few of these words: network marketing, multilevel marketing, multi-level marketing, and mlm.

You might be surprised to find that all of these words have totally different search results with the search engines. All variations of them can be used in your lead generation efforts.

Who shows up on page #1 of Google may vary a little, but the number of results are very different. This can be confusing to beginners that are trying to figure out where to start. My advice would be, to not get too bogged down with the differences, and experiment with a couple of the words to see which would be a better fit for you.

Regardless of which main concept word that you use, you still have to focus deeper into niches inside the MLM industry. Targeted website traffic is about getting closer to what you want to accomplish, which is lead generation for most of the industry.

If you are trying to dominate the main keywords, it will probably be a few months or years to get to that point. Being successful in network marketing can happen for you by doing well with sub-niche words.

Since you have to use main concept words, it’s a good idea to go after long-tail keywords, or phrases that have the main concept words in them. Targeted website traffic is the key, and your lead generation campaign works best, when people actually find you!

Wishing You The Best,

Greg Jackson